As consumers demand a more responsive online experience, the latency (or delay) on their IP Service Provider's routing connections is an important factor. By connecting the customer directly to the India- IX, the number of hops between the customer and customers of other IP Service Providers, or the servers of content providers that they need to communicate with, is reduced, leading to an improved performance for end users. This benefit is becoming increasingly important as bandwidth sensitive applications become more prevalent (e.g. tele/video/audio conferencing, VoIP, online gaming, video on demand, software distribution; peer-to-peer file sharing, etc.)